The new era of fashion wholesale
Connecting brands and retailers across more than 150 countries.
Global Retail Network | Digital Wholesale | Order Management | Data & Analytics | Payments

The new era of fashion wholesale
Connecting brands and retailers across more than 150 countries.
Global Retail Network | Digital Wholesale | Order Management | Data & Analytics | Payments

Growing a fashion brand internationally is no longer driven solely by trade shows, showrooms and personal relationships.
Finding new buyers, presenting collections, managing orders and leveraging commercial data are increasingly part of a connected wholesale ecosystem, where physical and digital experiences work together.
In this new environment, JOOR provides the digital infrastructure connecting brands and retailers throughout the wholesale journey – from initial discovery to ordering and payment.
A global ecosystem for modern fashion wholesale.
JOOR is one of the world’s leading digital wholesale platforms for the fashion industry, connecting brands and retailers through a single global ecosystem.
Since 2010, JOOR has supported fashion companies around the world in developing and managing their wholesale relationships.
JOOR AT A GLANCE
14.000 brands
700.000 buyers
150+ countries
53 product categories
$100B+ wholesale transaction volume
ONE PLATFORM. GLOBAL WHOLESALE.
JOOR is designed to support both the growth and day-to-day management of a fashion brand’s wholesale business.
• GROW YOUR RETAIL NETWORK
Identify new business opportunities and potential partners across a global network of retailers.
• PRESENT YOUR COLLECTIONS
Create a modern digital buying experience for buyers, whether online or during in-person appointments.
• MANAGE WHOLESALE MORE EFFECTIVELY
Manage products, collections, buyers and orders through one connected digital environment.
• TURN DATA INTO DECISIONS
Use real-time reporting and analytics to gain greater visibility into your sales, products and markets.
• SIMPLIFY PAYMENTS
Manage invoicing and payments within the same ecosystem, reducing the time and complexity of payment collection.
One ecosystem for every stage of wholesale
DISCOVER → ENABLE → PAY
• DISCOVER – Find the Right Retailers
With JOOR Discover, brands can identify new retail partners within JOOR’s global network and develop new business relationships more strategically.
• ENABLE – Present, Sell, and Manage Your Wholesale Business
Virtual Showrooms, Digital Line Sheets, and order management tools enable sales teams to present collections, create orders, and collaborate efficiently with buyers through one integrated platform.
• PAY – Complete the Commercial Journey
JOOR Pay integrates invoicing and payment management into the same ecosystem, simplifying the payment process for both brands and retailers.

For a fashion brand, international growth starts with reaching the right buyers.
JOOR connects brands with a network of 700,000 buyers across more than 150 countries, ranging from leading luxury retailers and department stores to an extensive global network of independent boutiques.
Independent retailers are playing an increasingly important role within the JOOR ecosystem, growing their share of total transaction volume from 49% in 2020 to 62% in 2025.
• JOOR DISCOVER
Search for retailers, identify new business opportunities and develop your network through more targeted prospecting.
• JOOR PASSPORT
Increase your brand’s international visibility through digital trade shows and curated initiatives that connect brands with JOOR’s global retailer network.
FROM VISIBILITY TO NEW BUSINESS.

JOOR is used by leading fashion brands, luxury groups, department stores, e-commerce retailers and independent boutiques around the world.
BRANDS
Ganni | Jacquemus | Lanvin | Armani | Vivienne Westwood | Sandro Paris | Veronica Beard | A Bathing Ape | Autry | Axel Arigato | Golden Goose | Vince | DR Martnens and many more.
RETAILERS
Nordstrom | Selfridges | Neiman Marcus | Harvey Nichols | NET-A-PORTER | Mytheresa | Saks Fifth Avenue | | Bloomingdale’s | Revolve and many more.
WHERE GLOBAL FASHION BUSINESS CONNECTS.

JOOR brings together all the tools required to manage modern fashion wholesale within a single platform, enabling sales, marketing, and wholesale teams to collaborate more efficiently.
Key Features
• Virtual Showrooms
• Digital Asset Production
• Order Management
• Analytics & Reporting
• ERP Integrations
• Digital Events & Trade Shows
• Flexible Data Exchange
• JOOR for iPad
• Free retailer access to brand collections
Technology creates real value when it translates into stronger commercial performance, more efficient processes and more time to focus on growth.
+29%
average wholesale sales growth between the first and second year on JOOR.
94%
of brands generate more new-customer GMV than the cost of their subscription.
UP TO 60%
reduction in order-processing time.*
UP TO 80%
reduction in wholesale operational costs.*
19 DAYS FASTER
average payment collection for brands using JOOR Pay.
*According to client case studies.
LESS ADMINISTRATION. MORE TIME FOR GROWTH.
Every fashion brand has a different retail network, target markets and commercial priorities.
Through a personal presentation, we can explore:
• your current wholesale activity,
• the markets and retail network you want to develop,
• the JOOR capabilities most relevant to your business,
• how the platform could support your broader wholesale strategy.
BOOK A PERSONAL JOOR PRESENTATION
JOOR Representative for Greece
Fishmotion
Costas Koutsantonakis
+30 210 29 29 091
info@fishmotion.com
JOOR – Powering the business of fashion wholesale.
FISHMOTION
(Official representative of JOOR for Greece)
Tel.: +30 210 29 29 091
e-mail: info@fishmotion.com