THRON Webinar Recap: Overview & Key Takeaways
Everything Your Next Campaign Needs Is Already in Your Company.
Good Luck Finding It.
How fashion and beauty brands transform their creative content
into faster and more effective campaigns.
THRON Webinar Replay: Fashion & Beauty
The THRON webinar, held on 9 July 2026, featuring Antonio Comelli and Costas Koutsantonakis, focused on the challenges that companies in the Fashion, Beauty & Cosmetics industries face today in managing product data and digital content.
As collections, products and campaigns generate more content than ever before, product images, videos, campaign assets, technical specifications, certifications, packaging information, e-commerce content, product data and marketing materials often remain scattered across different systems, shared drives, agencies and email. As a company’s product portfolio grows and distribution channels expand, the complexity of managing and distributing product information increases accordingly.
Through real-world examples and best practices, the webinar demonstrated how leading Fashion, Beauty & Cosmetics brands are replacing fragmented processes with a unified Product Ecosystem, which centralises product information, leverages Artificial Intelligence to enrich content, and distributes consistent, up-to-date content across every channel and market.
Watch the Full Webinar:
Watch the recorded webinar and easily navigate to the topics that interest you most using the timestamps below.
Webinar Chapters:
Explore the webinar through its key discussion topics.
00:00 Welcome & Introduction
An introduction to the webinar and an overview of the challenges companies in the Fashion, Beauty & Cosmetics industries face today in managing product content.
03:48 The Product Content Challenge
An overview of the challenges created by the growing volume of digital content, the increasing number of distribution channels, and the need for consistent product communication.
08:42 Why Traditional Systems Don’t Work
An analysis of the limitations of fragmented systems and how they affect collaboration between Product, Marketing, Sales and E-commerce teams.
13:26 Introducing THRON: The Connected Product Ecosystem
An introduction to the Product Ecosystem approach and how THRON brings together Product Information, Digital Assets and AI into a Single Source of Truth.
18:15 THRON Platform Overview
A detailed overview of the platform and its capabilities for organising, managing and distributing product content.
23:40 Live Demo: AI Asset Enrichment & Smart Search
A live demonstration of AI-powered digital asset enrichment, automated categorisation and intelligent content search.
29:18 Live Demo: AI Content Generation
A presentation of AI tools for creating new content, adapting assets and accelerating marketing workflows.
35:12 Live Demo: Omnichannel Content Distribution
A demonstration of how THRON distributes up-to-date content across e-commerce platforms, marketplaces, retailers and partners through a unified ecosystem.
40:05 Customer Success Stories
Real-world examples from companies including Santoni, Max Mara, Dolce & Gabbana, Valentino, Moncler and Pettenon Cosmetics, showcasing how they leverage THRON to manage product content..
52:36 Closing Remarks
A summary of the webinar’s key takeaways and closing remarks.
