Milano Home 2027: Information Kit
PARTICIPATION INFORMATION FOR
01. INTRODUCTION
In Milan, brands and buyers from the world of home & living come together.
Milano Home returns from 21 to 24 January 2027 at Rho Fiera Milano exhibition center, in Milan, creating a meeting point for four days for brands, manufacturers, retailers and buyers from the world of home, decoration and lifestyle.
With specialized retail at its core, the event connects the offering with the most important distribution channels in Italy and abroad, placing emphasis on products that stand out for their quality, authenticity, originality and innovation. From major brands to smaller, specialized manufacturers, Milano Home highlights both the products themselves and the expertise and stories of the companies behind them.
Its exhibition offering covers a wide range of categories, from decoration, design objects and handcrafted creations to tableware and kitchenware, textiles, home fragrances and gifts, creating an environment for discovering new collections, developing professional contacts and creating new business partnerships.
02. MILANO HOME IN NUMBERS
31,019 visitors*
750 brands
+20% brands compared to the January 2025 edition
20% of brands from abroad
65% from specialized retail
8% international visitors from more than 50 countries
711 hosted buyers
2,600+ scheduled meetings between buyers & exhibitors over 3 days
The figures from the 2026 edition also reflect Milano Home’s growing international presence: 20% of brands came from abroad, while international visitors recorded a 20% increase compared to January 2025.
*The total number of visitors also includes the concurrent Quick&More and PTE events.
03. 4 PRODUCT WORLDS
Milano Home is organized into four thematic sections, covering a wide range of products for the home and contemporary lifestyle:
MOOD
Decoration · Handcrafted Objects
Decoration, handcrafted objects and proposals for different styles and ways of living.
WOW
Modern Decoration · Design · Excellence in Craftsmanship · Concept Gift · Pet Design · Stationery & Paper
Contemporary design, specialized craftsmanship, original objects and gifts.
VIBES
Fragrances · Textiles · Decoration · Floral & Wedding
Fragrances, textiles and decorative proposals that create new experiences for retail.
TASTE
Tableware · Kitchenware · Cooking · Gourmet · Brand Power
Products for the table and kitchen, cooking and gourmet proposals.
The four worlds create different commercial pathways around the main home & living categories, making it easier for professional visitors to discover products and brands according to their field and needs.
04. TARGETED MEETINGS & NEW BUSINESS CONTACTS
Through the Buyers Circle, Milano Home selects and invites specialized buyers, with the contribution of an international network of Brand Ambassadors who have in-depth knowledge of the design, home décor and specialized retail market.
The 2026 edition welcomed 711 hosted buyers, of whom 86% came from Italy, 7% from the rest of Europe and 7% from other international markets. Their interaction with exhibitors is strengthened through Meet&Coffee, with more than 2,600 scheduled meetings over 3 days.
At the same time, exhibitors can make use of Exhibitors on Stage for company and product presentations, as well as Milano Home’s Digital Platform to showcase their collections and maintain communication with potential customers throughout the year.
05. WHY MILANO HOME 2027?
For a company operating in the home, decoration and lifestyle sector, participating in Milano Home offers the opportunity to:
• present its products to a specialized retail audience
• connect with selected buyers from Italy and abroad
• create new business contacts and partnerships
• explore opportunities to develop its distribution network
• make use of organized B2B networking tools
• strengthen the visibility of its products and corporate identity before, during and after the exhibition
06. PARTICIPATION COSTS
Milano Home offers different exhibition participation options, depending on the space, booth type and presentation needs of each company.
In the detailed PDF, you can view the available participation options, the services provided and the corresponding costs, so that you can select the solution that best suits your company.
07. COMMUNICATION
The official representative of the Milano Home 2027 exhibition for Eastern Europe, is Fishmotion.
Slovenia, Croatia, Serbia, Romania, Bosnia & Herzegovina, Bulgaria, North Macedonia, Albania, Kosovo, Montenegro, Greece & Cyprus
Contact Number: +30 210 29 29 091
e-mail: milanohome@fishmotion.com
Contact Person: Costas Koutsantonakis
Interested in Milano Home 2027?
Send us your enquiry and our team will provide you with the information you need.
Would you like to discuss your participation options with us?
Schedule a video call with the Fishmotion team at a time that suits you best
and learn more about the available participation options and opportunities.
