THRON Webinar Recap: Overview & Key Takeaways
You Already Own the Content. You Just Can’t Find It.
How furniture, building materials and architectural product companies
are transforming fragmented product information into a unified Product Ecosystem.
The THRON webinar, held on 7 July 2026, featuring Antonio Comelli and Costas Koutsantonakis, focused on the challenges that Furniture and Building Materials companies face today in managing product data and digital content.
As products generate more content than ever before, technical documentation, certifications, renderings, lifestyle images, BIM objects, product data and marketing assets often remain scattered across different systems, shared drives and email inboxes. As a company’s product portfolio grows, so does the complexity of managing and distributing product information.
Through real-world examples and best practices, the webinar demonstrated how leading companies are replacing fragmented processes with a unified Product Ecosystem that centralises product information, leverages Artificial Intelligence to enrich content, and delivers consistent, up-to-date content across every channel and market.
Watch the Full Webinar:
Watch the recorded webinar and easily navigate to the topics that interest you most using the timestamps below.
Webinar Chapters:
Explore the webinar through its key discussion topics.
00:00 Welcome & Introduction
An introduction to the webinar and an overview of the challenges Furniture and Building Materials companies face in managing product content.
04:02 The Product Content Challenge
An overview of the challenges created by the ever-growing volume of digital assets, fragmented systems and the difficulty of making effective use of existing content.
08:55 Why Traditional Systems Don’t Work
An explanation of the limitations of folders, shared drives and disconnected repositories that lead to duplicate files and inconsistent data.
12:20 Introducing THRON: The Connected Product Ecosystem
An introduction to the Product Ecosystem approach and how THRON brings together Product Information, Digital Assets and AI into a Single Source of Truth.
15:15 THRON Platform Overview
A detailed overview of the platform architecture and how it integrates with a company’s existing systems.
20:40 Live Demo: Asset Management & AI Tagging
A live demonstration of digital asset management, automated AI tagging, intelligent search and the connection between content and product information.
26:55 Live Demo: AI Content Generation
A presentation of AI-powered tools for creating new content, transforming images and generating marketing assets from existing material.
30:10 Live Demo: Dealer & Architect Portal
A demonstration of the portal that enables dealers, distributors and architects to access up-to-date product information, technical documentation and digital assets.
33:40 Live Demo: Conversational AI
A presentation of THRON’s AI Assistant, enabling users to search for products and generate recommendations using natural language.
37:07 Customer Case Studies
Real-world examples of how LAGO and Atlas Concorde use THRON, together with the business results they have achieved.
48:16 Closing Remarks
A summary of the webinar’s key takeaways and closing remarks.
